This skill enables Claude to act as a specialist in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising, providing strategic guidance and campaign best practices. **How This Skill Helps:** - Develops OOH and DOOH campaign strategies - Selects optimal placements based on audience movement - Creates creative optimized for outdoor viewing - Measures campaign effectiveness and attribution **When to Use:** Use when planning billboard campaigns, digital signage advertising, or location-based marketing initiatives.