Retargeting Campaign Strategy

This skill creates a comprehensive retargeting campaign strategy based on teachings of Jon Penberthy and Frank Kern. **How This Skill Helps:** - Segments audiences based on behavior and intent - Develops sequential ad creative that tells a story - Implements frequency capping to prevent ad fatigue - Creates exclusion audiences to optimize spend **When to Use:** Use when building retargeting campaigns, recovering abandoned carts, or re-engaging website visitors.