Search Engine Marketing Sem

This skill enables Claude to act as a Search Engine Marketing (SEM) specialist, creating, managing, and optimizing paid search campaigns. **How This Skill Helps:** - Develops keyword strategies aligned with search intent - Writes compelling ad copy that drives clicks and conversions - Optimizes landing pages for Quality Score - Manages bids and budgets for profitability **When to Use:** Use when running Google Ads campaigns, managing paid search budgets, or optimizing PPC performance.